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Terms of Service

Effective Date: October 22, 2026.

These Terms of Service (the “Terms”) govern your use of Segment Ninja, Profit Ninja and the related websites, apps, reports, integrations and services (together, the “Services”) provided by STAT Analytics & Technology Inc. (“Segment Ninja,” “we,” “our,” “us”). By creating an account, connecting the Services to Klaviyo or another platform, or otherwise using the Services, you agree to these Terms. If you are using the Services on behalf of a company or a client, you confirm that you have the authority to accept these Terms for them, and “you” means that company or client.

1. Who the Services Are For

The Services are for businesses, including ecommerce brands and the agencies that work for them. You must be at least 18 and using the Services for business purposes. The Services are not intended for personal, family or household use.

2. Your Account

  • You are responsible for keeping your login details secure and for all activity under your account.
  • Give us accurate information and keep it up to date.
  • Tell us right away at info@segmentninja.io if you believe your account has been accessed without permission.
  • Agency accounts. If you are an agency connecting the Services to a client’s accounts, you confirm that each client has authorized you to do so and to share their data with us, and you are responsible for your use of the Services on their behalf.

3. Connecting Klaviyo and Other Platforms

The Services connect to Klaviyo and other platforms through OAuth or API keys that you authorize. When you connect an account, you allow us to read the data needed to provide the Services, such as customer profiles, order history and engagement data, and to write the results back to that account.

  • What we write. We add information such as lifestyle segment names, revenue groups, profile properties and segments to your account. We do not edit, send, pause or delete your flows, campaigns, templates or account settings.
  • If you disconnect. You can disconnect or uninstall at any time from Klaviyo or from your account settings. When you do, we stop accessing your account. Information we already wrote to your account stays there unless you delete it.
  • Third-party platforms. Klaviyo, Shopify, Meta, Google and other platforms are operated by third parties under their own terms. We are not responsible for their availability, changes or actions. Klaviyo is not a party to these Terms and does not endorse or support the Services.

4. Your Data

  • You own your data. Customer data from your connected accounts and anything you upload (“Your Data”) remains yours.
  • Permission to use it. You give us permission to access, process, analyze, match and store Your Data only as needed to provide, maintain, secure and improve the Services, and as described in our Privacy Policy.
  • Your responsibilities. You confirm that you collected Your Data lawfully, that your own privacy notices allow you to share it with service providers like us for these purposes, and that you have any consents the law requires.
  • Aggregated insights. We may create anonymized and aggregated statistics from use of the Services, for example to benchmark or improve our models. These do not identify you, your customers or any individual.
  • Deletion. You can ask us to delete Your Data at any time by emailing info@segmentninja.io. We will delete it within 30 days, except for copies held in routine backups until they expire or anything we must keep to meet legal obligations.

5. Audience Data and Insights

The Services combine Your Data with consumer and lifestyle data from third-party data providers, including PRIZM® Premier lifestyle segments, to produce segments, personas, reports, estimates and other outputs (“Insights”).

  • You may use Insights for your own marketing, or, if you are an agency, for the client the Insights relate to.
  • You may not sell, resell, rent, publish or redistribute Insights or the underlying data, build a competing data product from them, or use them to try to identify, re-identify or contact any individual outside the marketing uses the Services support.
  • You may not use Insights or the underlying data to make decisions about anyone’s eligibility for credit, insurance, employment, housing, healthcare, education or any other benefit, or in any way that discriminates unlawfully.
  • Our data providers may change or withdraw data from time to time, so some Insights may change.
  • PRIZM is a registered trademark of Claritas, LLC. Other product and segment names may be trademarks of their owners.

6. Audience Activation and Website Pixel

  • Activation. If you choose to run your audiences on advertising platforms through the Services, additional terms, fees and the advertising platforms’ own policies may apply. We will tell you about these before you start. You are responsible for your ads, creative, budgets and compliance with each platform’s policies.
  • Pixel. If you add our optional pixel to your website, you are responsible for telling visitors about it in your privacy notice and for getting any consent required where your visitors are located. Pixel reporting is provided at an aggregated segment level.

7. Acceptable Use

You agree not to:

  • Use the Services in violation of any law, including privacy, anti-spam and consumer protection laws, or in violation of Klaviyo’s policies.
  • Use the Services to send unsolicited messages, or to market to people who have not agreed to hear from you where the law requires that agreement.
  • Copy, reverse engineer, decompile or try to extract the source code, models or methods behind the Services, except where the law allows this despite this restriction.
  • Access the Services by automated means beyond normal use, interfere with their security or performance, or try to access data or accounts that are not yours.
  • Share your login, resell the Services or let anyone else use them, except your own team or, for agencies, the clients you work for.

8. Free Diagnostics, Trials and Beta Features

We may offer free revenue diagnostics, trials, early access or beta features. These are provided “as is,” may change or end at any time, and may have limits that paid plans do not. We may ask for your feedback on them.

9. Fees and Payment

  • Paid plans, fees and billing terms are set out on our pricing page or in an order form or quote we agree with you. If an order form conflicts with these Terms, the order form wins for that order.
  • Unless stated otherwise, fees are billed in advance, are non-refundable except where the law requires, and do not include taxes, which you are responsible for.
  • Subscriptions renew automatically for the same term unless you cancel before the renewal date.
  • If a payment is overdue, we may suspend the Services after giving you notice.
  • We may change our prices with at least 30 days’ notice. Changes apply from your next renewal.

10. Our Intellectual Property

We and our licensors own the Services, including the software, models, methods, reports, designs and documentation. Subject to these Terms, we give you a limited, non-exclusive, non-transferable right to use the Services and Insights during your subscription for your internal business purposes. If you send us suggestions or feedback, we may use them without any obligation to you.

11. Confidentiality

Each of us will protect the other’s non-public business information with reasonable care, use it only for the purposes of these Terms, and share it only with people who need it and are bound to keep it confidential. This does not apply to information that is public, was already known, is independently developed, or must be disclosed by law.

12. Security and Privacy

We use reasonable technical and organizational measures to protect Your Data, as described in our Privacy Policy. We will notify you without undue delay if we confirm a security incident affecting Your Data, and we will notify affected customers of significant outages.

13. Results and Disclaimers

Insights, projections, revenue estimates and case study results are estimates based on available data. They are not guarantees. Results vary by brand, and past results do not predict future ones. You are responsible for the marketing and business decisions you make using the Services.

Except as expressly stated in these Terms, the Services are provided “as is” and “as available,” without warranties of any kind, including warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement, to the fullest extent the law allows. We do not promise that the Services will be uninterrupted or error-free.

14. Limitation of Liability

To the fullest extent the law allows, neither of us will be liable to the other for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, even if advised they were possible. Our total liability arising out of or relating to the Services or these Terms is limited to the fees you paid us in the 12 months before the event giving rise to the claim, or CAD $100 if you have not paid us anything.

15. Indemnity

You will defend and indemnify us against claims, losses and costs (including reasonable legal fees) arising from Your Data, your marketing, your breach of these Terms or your violation of law or third-party rights.

16. Term, Suspension and Termination

  • These Terms apply for as long as you use the Services.
  • You can stop using the Services and cancel at any time. Cancellation takes effect at the end of your current paid term.
  • We may suspend or end your access if you materially breach these Terms, if your use creates a security or legal risk, or if required by law or by one of the platforms the Services rely on. Where reasonable, we will give you notice first.
  • When your access ends, your right to use the Services and Insights inside our platform ends. Information already written to your Klaviyo account stays there. Sections 4, 5, 10, 11, 13, 14, 15 and 17 continue to apply.

17. General

  • Governing law. These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. The courts of Ontario have exclusive jurisdiction over any dispute.
  • Changes. We may update these Terms. If we make a material change, we will tell you by email or in the Services at least 30 days before it takes effect. Continued use after that means you accept the updated Terms.
  • Assignment. You may not transfer these Terms without our written consent. We may transfer them as part of a merger, acquisition or sale of assets.
  • Whole agreement. These Terms, our Privacy Policy and any order form are the entire agreement between us about the Services.
  • Other terms. If any part of these Terms is unenforceable, the rest still applies. Our failure to enforce a term is not a waiver. Neither of us is responsible for delays caused by events beyond our reasonable control.

18. Contact Us

If you have any questions about these Terms, please contact us at:

By using Segment Ninja or Profit Ninja, you agree to these Terms of Service.