Privacy Policy | Segment Ninja
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Privacy Policy

Effective Date: March 8, 2025. Last updated: October 26, 2026.

Segment Ninja and Profit Ninja are provided by STAT Analytics & Technology Inc. (“Segment Ninja,” “we,” “our,” “us”). We are committed to protecting the privacy and security of our customers’ data. This Privacy Policy explains how we collect, use, store and protect data in connection with our Klaviyo integrations, our website and our other services. It should be read together with our Terms of Service.

1. Information We Collect

  • Customer Data from Integrations: Through secure connections that you authorize, such as OAuth, we read and analyze customer profiles, order history and engagement data from platforms such as Klaviyo.
  • Audience Insights: We match your customer profiles to lifestyle segments using privacy-compliant consumer data. Segment Ninja writes each customer’s segment name to their Klaviyo profile. Profit Ninja writes each customer’s revenue group.
  • Usage Data: Information about how you use our services, including log data, device information and analytics.
  • Support & Communication Data: When you contact us for support or with questions, we keep the relevant details of that communication.
  • Early Access Registrations: When you register for early access on our website, we collect your first and last name, work email address, company, role, the page you registered from, and campaign details from the link you used to reach us (such as UTM tags).
  • Website Analytics: We use Google Analytics to understand how visitors use our website. It uses cookies to collect information such as pages visited, time on site, device and browser type, and approximate location. You can block these cookies in your browser settings or with Google’s opt-out browser add-on.
  • Website Pixel (optional): If a customer adds our pixel to their website, it collects limited data from that site’s visitors, as described in section 6.

2. How We Use Your Data

We use the data we collect only to provide, support and improve our services. Specifically, we:

  • Analyze customer data to show which customers drive your revenue and which lifestyle segments they belong to.
  • Write segment names and revenue groups back to your Klaviyo profiles for use in segments, flows and campaigns. We do not edit, send or delete your flows, campaigns or templates.
  • Help you reach audiences that match your best customers on the advertising platforms you choose, when you ask us to.
  • Provide ongoing reporting to support your marketing decisions.
  • Develop new features that improve our services.
  • Respond to early access registrations, set up free revenue diagnostics, and, only if you have agreed, send you updates about Segment Ninja and Profit Ninja.

3. Where Data Is Stored & How We Protect It

  • Location: Your data is stored and processed in a secure, access-controlled data centre in Toronto, Canada.
  • Encryption: Data is protected with industry-standard encryption, and all connections to our services use HTTPS.
  • Access: Access to customer data is limited to the people who need it to provide our services, using strict access controls and authentication.
  • Resilience: We keep regular backups to prevent data loss and monitor our systems continuously for security threats.
  • Incidents: If we confirm a security incident affecting your data, we will notify you without undue delay.

Transfers outside your region. If you are located outside Canada, your data will be transferred to and processed in Canada. Some processing is carried out by trusted service providers under contract, which may be located in the United States. By connecting your account, you consent to these transfers. We protect transferred data as described in this policy and as required by applicable law.

4. Data Sharing & Confidentiality

We respect the privacy of our customers and do not:

  • Share, sell or rent customer data to third parties for their own marketing purposes.
  • Use collected data for any purpose other than delivering and improving our services.

We share data only with service providers and data partners under contract who process it on our behalf to provide our services, or when the law requires it. We may share anonymized and aggregated insights for research or benchmarking, without disclosing any personally identifiable information (PII).

5. Third-Party Integrations

Our services integrate with platforms including Klaviyo, Google, Meta and others. When you use these integrations, data may be shared with those platforms under their own privacy policies. We transfer data securely and in line with applicable regulations.

Early access registrations are stored in our own Klaviyo account, which we use to manage communications with prospects and customers. Website usage data is processed by Google Analytics.

6. Website Pixel

Customers can choose to add our pixel to their websites to see, in aggregate, which lifestyle segments are visiting their site.

  • The pixel collects technical data such as IP address, device ID and mobile advertising ID, which is sent to our measurement partner to produce segment-level reports.
  • Reports show segments in aggregate. No personal information about individual visitors is returned to us or to the site owner.
  • Site owners who use the pixel must disclose it in their own privacy policy, offer visitors a working opt-out as required by law, and must not use it on sites directed to children under 13.

7. Data Retention & Deletion

We keep your data only for as long as we need it to provide our services and meet legal obligations. When you disconnect your account, we stop accessing it. You can ask us to delete your data at any time by emailing info@segmentninja.io. We will delete it within 30 days, except for copies held in routine backups until they expire, or data we must keep by law. Segment names and revenue groups already written to your Klaviyo account stay there unless you remove them.

8. Compliance with Regulations

We comply with applicable data protection laws, including:

  • GDPR (General Data Protection Regulation) for EU customers.
  • CCPA (California Consumer Privacy Act) for California residents.
  • PIPEDA (Personal Information Protection and Electronic Documents Act) and Canada’s Anti-Spam Legislation (CASL) for Canadian residents.
  • Other relevant data privacy laws.

9. Your Rights & Choices

You have the right to:

  • Access, correct or delete your data.
  • Opt out of certain data processing activities.
  • Withdraw consent for data use (this may affect how our services work).
  • Request a copy of the data we hold about you.
  • Unsubscribe from marketing emails at any time using the link in any email we send, or by contacting us. We only send marketing emails if you have opted in.

To exercise any of these rights, contact us at info@segmentninja.io.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will tell you about significant changes by email or on our website. Continued use of our services after a change means you accept the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

By using Segment Ninja or Profit Ninja, you agree to the terms outlined in this Privacy Policy.