What is PRIZM® Premier?

Fortune 500 giants like Volkswagen, McDonald’s, Home Depot and Wayfair trust PRIZM® Premier to crack the customer code. This industry-leading segmentation system unlocks hidden insights about your audience, making PRIZM® the most powerful tool for understanding and targeting the right customers.
The predictive models used by Segment Ninja are built from the household level up using a patented method of data science. Over 8,000 audiences, 10,000 lifestyle behaviors and 8,000 demographic variables are used to predict consumer behavior with greater precision.
Identify Your Best Customers

Zero in on behavioral and attitudinal data about your best and next-best customers. Imagine pinpointing health-conscious millennials or tech-savvy Gen Z groups. Segment Ninja, powered by PRIZM® Premier, makes this possible for Klaviyo users.

Targeted Marketing, Maximum Impact

Craft marketing messages that resonate with each unique customer segment. Drive brand loyalty and sales with laser-focused campaigns. Lower CAC and improve ROAS. Segment Ninja helps you focus on your best growth opportunities.

Industry Leaders Trust Prizm Premier

Fortune 500 giants across retail, tech, and consumer goods rely on PRIZM® Premier. Segment Ninja delivers the same segmentation used by industry leaders. They're Fortune 500 for a reason; they know their customers and how to market to them profitably.

A first for Klaviyo users

Listen to Rex Briggs, Chief of AI at Claritas talk about how PRIZM® segmentation, machine learning and AI are helping drive business growth. 

Watch the full NASDAQ episode here.

In their words

You don’t have to spend more, just optimize what you’re already doing.
Agencies and merchants in our year-long private beta last year saw value immediately. And their feedback has helped shape how Segment Ninja will help you scale growth too. 

I'm working with a client on a more refined segmentation strategy for 2024, and the data we're getting from Segment Ninja is a BIG factor in how we're looking at our customers, so we're excited to keep using the platform!
Erik Tharp, Email Specialist
Flowium, Klaviyo Master Elite agency
We've just started using Segment Ninja and are gleaning incredible insights about our customers. We're also confirming or refuting what we thought we knew. No more guessing. Let’s see what we can do with this hot rod!
Sam Waters
Head of Retention, Alen
A major win for us is the ability to know our best customers better and focus marketing dollars on those most likely to convert. One click saved me brain-melting guesswork. We're going to reduce ad waste dramatically, improve ROAS and lower CAC.
Luke Maclauren
Nootka marine adventures